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Glimmer Blog
Jun 20

Written by: peterm
20/06/2012 8:40 AM 

 

 
Sales training helps in polishing the persuasion skills of your salespersons. . . . . . .
Sales training helps in polishing the persuasion skills of your sales staff. Persuasion skills are one of the most important skills a salesperson ought to master. It wouldn’t be an exaggeration to say that a salesperson’s job is all about persuasion. Yes, persuading customers to agree to sales. Good sales training assists your salespersons in acquiring and further developing their persuasion skills. An important thing to note in this regard is that when we say “persuasion skills, we mean both verbal and non-verbal persuasion skills.
 
Sales training helps in inculcating in your salespersons the ability to set outcomes. . . . . . .
Good sales training helps in inculcating in your sales staff the ability to set outcomes. Such ability is important because persuasion without prior planning can never fetch the desired results. In fact, even the best persuasion techniques in the world will not work the way a salesperson wants them to without some planning behind them. So it’s important for a salesperson to be able to determine the logical next step under any given circumstances. Furthermore, a good salesperson should have the ability to work backwards and determine what needs to be done in order to achieve the desired outcome.
 
Good salespersons also need to be able to analyse every situation and look at every idea they come up with from the perspective of the customer. Good salespersons should also have the ability to predict how customers would interpret or react to things they say or do. Such ability helps them to make necessary changes in advance in order to maximize their chances of success. Good salespersons not only need to possess the ability to set outcomes, they need to possess the ability to set well-defined and well-formed outcomes. They need to possess the ability to think through possible differences in the customer’s thinking. They further need to possess the ability to phrase or adjust their offers in order to make them more in line with outcomes of the customers.
 
Sales training helps in polishing the listening skills of your salespersons. . . . . . .
Good sales training helps in polishing your salespersons’ listening skills. Good and successful salespersons possess excellent listening skills. When salespersons attentively listen to what customers are saying, it not only shows that the salespersons are being respectful, but it also enables the salespersons to know what the customers exactly want and what is really important to them. Good listening skills also enable salesperson to know more about the customers themselves.
 
Sales training helps in inculcating in your salespersons the ability to control their state of mind. . . . . . .
Good sales training helps in inculcating in your salespersons the ability to control their state of mind. Good salespersons ought to possess the ability to control their state of mind. That is so because if salespersons are in a good state of mind, the flow of their language will be much easier and they will sound far more convincing. The salespersons will not only be able to get the desired information, but will also be able to build instant rapport with customers. All this will naturally result in a successful sale.
 
Sales training helps in inculcating in your salespersons the ability to build Instant rapport with customers. . . . . . .
Good sales training inculcates in your salespersons the ability to build Instant rapport with customers. They ought to possess this ability as it is necessary for successfully winning the confidence and trust of customers in order to make them open and responsive to their various suggestions and offers. The ability to build an instant rapport with the customer is perhaps the most important sales skills as it plays a very significant role in determining the occurrence of a sale.
 
Sales training helps in polishing the language skills of your salespersons. . . . . . .
Good sales training helps in polishing the language skills of your salespersons. Good salespersons need to have good language skills. That’s because salespersons need to be able to reframe objections to make them look like benefits. Good salespersons should have the ability to minimize the negatives or shortcomings of products and highlight the benefits of the products through the effective use of language.
 
 
 

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