"I have used Peter on several occasions to help me further my career and always very successfully and swiftly. He is always my first port of call...  I recommend him to all of my friends and colleagues and shall continue to do so in the future." - A.M., Dalby, QLD
 

   
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Glimmer Blog
Aug 1

Written by: peterm
1/08/2012 11:26 AM 

 

 
Sales training helps motivate your sales staff. . . . . . . .
Sales training helps motivate your sales staff. It encourages your sales staff to stay with you. Bear in mind that your top salespersons are always on the lookout for better opportunities to further their careers. So, it is necessary that you keep them motivated and show them that you not only care about their career growth, but that your business is growing adequately enough to give them career growth opportunities.
 
Sales training helps develop a sense of loyalty in your sales staff. . . . . . .
Investing adequately in sales development shows your salespersons that you value them enough to invest in them for the long-term. This helps create a sense of loyalty among your sales staff. On the contrary, if there is a substantial cut in sales training, it will most likely alienate your sales staff or further strengthen any concerns your salespersons have regarding job security. So, in order to strengthen your sales staff’s loyalty toward your business and dispel any concerns your sales staff might have about job security, it is necessary that you maintain adequate investment in sales development.   
 
Sales training equips your sales staff with the skills to satisfy the toughest of customers. . . . . . . .
Customers are always valuable, but during bad economic times every single one of them counts. But during tough economic times customers become equally tough––they are less forgiving of any service mistakes. So, it is necessary that your sales staff have excellent sales skills to provide the best possible service to customers in order to prevent them from going elsewhere. And it is only good sales training that can equip your sales staff with the skills required for delivering the best possible service to customers.
 
Sales training helps keep your sales staff efficient and enthusiastic. . . . . . . .
If your business is not growing as rapidly as before, your salespersons may become tired of their roles as they will see fewer opportunities for career progression. This will undoubtedly make them less efficient and enthusiastic. Sales training can help pull them out of such a state and help prepare them for new opportunities in the economic upturn. So, if you want to keep your sales staff motivated, energetic, enthusiastic and efficient, it is necessary that you pay special attention to their training needs and invest adequately in sales training.  
 
Sales training helps prepare your sales staff for helping you capitalize on new opportunities. . . . . . . .
Quite often one of your competitors leaves the market by either eliminating part of his product line or closing his doors altogether, leaving behind a gap in the market that you can easily capture. That is, if you are fully prepared and your sales staff has the relevant skills. You can very easily capitalize on such an opportunity and increase your market share. So, it is necessary that you maintain adequate investment in sales development in order to enable your sales staff to help you capitalize on such opportunities.  
 
We mentioned some of the reasons why you should invest in sales training. It is very important that you invest adequately in sales training. But equally important is engaging the services of a good sales training service for providing sales training to your sales staff. That’s because it is only sales training from a good sales training service that can guarantee a high return on your investment.
 
If your business is located in or near Brisbane, and you are looking for a sales training service that provides world class sales training, Brisbane based sales training service Glimmer Management Consulting should be at the top of your list. That’s because Glimmer Management Consulting headed by Peter Martin––one of the top business coaches and sales training experts in the country––provides sales training to your salespersons that morphs them into an aggressive and vigilant troop that not only defends your market share but also assists you in capturing more.  

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