So many of our industry’s finest are from sales backgrounds but on the reverse side of this revelation so many of our best account managers are not.
It is important that there is a mix of both elements in all of us and sometimes we just need reminding why & more importantly how.
Sales is an art and I don’t mean the kind of sales that some used car salesman uses to get a bonus for flogging an old banger. I mean the Art of redesigning and orchestrating a combination of words in order to paint the perfect picture and economic advantages of our candidates to enhance the business of our clients...